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  • Maya Consulting Group

Case Study

Launch: “Our Community Bank”. Indus American Bank is the first bank for the South Asian American community in the US, located in central New Jersey (the highest density region for South Asian immigrants.)

Elephant Advertising was appointed the challenge to create a brand out of a one branch bank operation and help grow to four locations within two years..

Elephant was involved from the very conception of the bank’s first branch. The agency suggested the creation of a community forum area at the branch site, which was implemented in the interior design and floor plan for the million dollar branch project.

The agency has developed an identity for the bank, tagline, and all creative advertising, and collateral.


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